Katie grew up in Virginia, but spent her fundamental years in Mississippi where she studied Journalism at the University of Mississippi. There, she found her passion for great design, style, and analytics.
After college, Katie started her career as an Advertising Production Representative for Hoffman Media in Birmingham. Working in the magazine industry, she honed in on her organizational skills and stepped out of her introverted shell by working daily with clients. When her husband decided to attend law school, a move to Charlottesville led her into the digital marketing world at Marketing Mojo. There she quickly learned the ropes of search engine optimization, pay per click advertising, and social media marketing for an array of clients.
Combining her love of fashion and digital marketing Katie then took on a role as the E-Commerce and Social Media Specialist for Scarpa, a luxury retailer. Working in-house for Scarpa gave Katie a whole new perspective: that of the client. Now, she puts her marketing skills to work at Hampden, a nationally recognized luxury retailer carrying over 75 designers.
Katie resides in Atlanta with her husband Will and son Henry.